Wednesday, August 27, 2014
Free Right Now (August 2014 edition)
Monday, May 26, 2014
Accidentally semi-popular on Wattpad: What I learned
This is what my Publishing Advice stats look like, at 105K or so reads. (Just edited this number because it gained a thousand just in the time it took me to write this post.)
I have over a dozen stories on Wattpad, and "Publishing and Self-Publishing Advice for Writers" is by far the most popular one. It is also NOT part of my portfolio as an author. It's actually more like my writing classes. I also take questions from the Wattpad users, so there are some topics that have never been discussed in any of my workshops.
The most popular Wattpad stories by Filipino authors have over 20 million reads though, so don't be at all impressed by my numbers. (It's also why I qualify in the title and say "semi-popular.") There is popularity, and there is POPULARITY.
For comparison, I posted my actual work of fiction, in its entirety, on Wattpad also. This is what the stats look like, at just under 12K reads:
The first page contains the table of contents, and it's the jumping off point for anyone who might have stumbled upon the story for the first time.
What I've learned about Wattpad popularity:
- Write in the language of the community you wish to reach. You'd think this was obvious, but as an author I've chosen to write in English, and that excludes some groups even as it includes others. By writing in Filipino, I reached an entirely new (and larger) audience in my own country. However, they're reading the advice column, and not necessarily converting to the fiction. It helps me personally though, because I'm also an educator and trainer, along with being an author.
- Write something people want to read. Again, you'd think this was obvious, but writers usually go for what they want to write, instead of supplying what the reader community demands. Did they want yet another chick lit novel about a 20-something girl finding love and living life? Not necessarily. But they wanted help with writing and publishing.
Business and self-help book publishers know this though. People want help, all the time, for everything. But on some things, more than others. My most popular posts from the advice column were about topics that readers cared about, not necessarily what I wanted them to care about. Sometimes things would sweetly converge, but even with 41 posts up there are probably just a handful of those where I got the tone and timeliness just right.
- Be read by key people. I don't want to say "popular" or "important" people -- just the right people for the purpose you have in mind. I actually didn't care about the numbers; I did this hoping that certain people would read it, and I think I reached them, so purpose fulfilled, I guess.
- Eventually your readers will find you. Patience is good too. Fairy Tale Fail is continuing to get reads, and is being added to reading lists, despite being complete (and the last 3 chapters are private, so only Wattpad users who follow me can see them). I like its performance though, so far. The dropoff from chapter to chapter is minimal. The last chapters are getting good votes, which tell me that I wrote that ending well. I'm proud enough of the book that I think if it stays there long enough, it will be read and enjoyed by more people.
- I don't think every new Fairy Tale Fail (Wattpad edition) reader is a lost sale. Fairy Tale Fail has been available as an ebook since 2010, and over 10,000 copies of it have been downloaded so far. It's been free, and as cheap as $0,99, and P175 in Philippine bookstores for a long time. If someone hasn't chosen to get it that way, then it doesn't hurt me if they find it and read it in this manner. Also I have like 10 other books that they can choose from, if they want to help me earn from this writing thing.
Monday, July 15, 2013
NAmazing Adventure: Fairy Tale Fail
Welcome to my stop on the NAmazing Adventure, a blog hop featuring over 60 New Adult authors, and prize packs that include ARCs, signed books, gift cards, swag, and more! If you’re not sure what the NAmazing Adventure is, please click here to start from the beginning and read the complete rules on the NA Alley website. Now let’s get this journey on the road!
Welcome to the stop for Fairy Tale Fail! This is NA set in the Philippines, with Filipino characters...hopefully a peek into the lives of new adults in this side of the world. Head on over to NA Alley to find out what exactly this quest is about, and the amazing prizes that you can win if you participate!
Fairy Tale Fail
Of all the twenty-something women who are hopeless romantics, Ellie Manuel is more “hopeless” than “romantic.”
Even after her Prince Charming broke up with her, she just won’t give up … because fairy tale heroines don’t live “happily ever after” right away, silly, they’re tested first!
Determined to pass the test, she spends the next year restoring herself to the girl Prince Charming had fallen in love with in the first place.
Until she discovers that life without him might not be so bad after all: her career is taking off, her confidence is back, and the cute guy at work is no longer a stranger.
So when is it okay to quit on a fairy tale?
Thanks for visiting my blog! Fairy Tale Fail also has a Philippine print edition with this lovely cover.
Great, because you’ll need it for the quiz at the end of this quest! And remember, you must complete ALL SIX quizzes to be eligible for a prize pack.
Thanks for stopping by. Ready to move on?
Thursday, June 20, 2013
Wednesday, November 14, 2012
Cover Reveal: Fairy Tale Fail, the Summit Books edition
Wednesday, September 19, 2012
Control, instead of rejection avoidance
The simple answer is: No, it wasn't rejected by my publisher.
The more complicated answer is: It wasn't accepted either.
What it was, for a time, was a pitch email with attachment that was floating around without a yes or no. And then I discovered that I could sell it as an ebook on Amazon, so I went and did that.
I guess the context of the original question was, "Should I self-publish instead? Why go through the possibility of being rejected by a publisher?"
You can't avoid rejection, sorry. Maybe for a self-publisher it doesn't come as a letter that begins with "We regret to inform you..." but you can still experience:
1. Negative reviews
2. Lackluster sales
3. People who tell you they won't buy your book because they don't like the format/genre/don't read at all
... and many other reasons.
I happen to think that you should independently publish because you want more control over the publishing process. NOT because you just don't want to experience rejection.
In fact, rejection can help. Not just for the writing part, but the publishing as well. Maybe you can't go back and rewrite an already-published book to make it better, but you can apply those lessons to future work. And as a self-publisher, you can change up your pricing, covers, availability, and other things to make sure that certain people give you a chance.
Oh, and this year, my publisher offered to distribute Fairy Tale Fail in paperback, so it will finally appear in local bookstores soon. So, yay! I consider that the opposite of rejection.
Saturday, June 2, 2012
In a bulalo kind of mood
Cozy up and keep dry!
Friday, March 16, 2012
What would Ellie wear? (office romantic)
I guess I never thought that much about it before, but the romance, the practical but girly gear, it all makes sense. How did you imagine Ellie?
Dries Van Noten longsleeve shirt, £420
CALYPSO ST BARTH long shirt, $225
Pleated skirt, $50
Stuart Weitzman high heels, $365
NV London Calcutta leather handbag, £135
Ben Amun glass necklace, $75
Kate spade bangle, $59
Jamie Joseph rose ring, $860
Yellow gold bangle, £70
Sunday, February 26, 2012
The traveling twentysomething
Source: google.com via Mina on Pinterest
Eventually the trips got nicer as my career upgraded. I don't think I'm alone in this -- the traveling twentysomething sees the trip as a reward, and each one is a milestone.
My most memorable trips as a twentysomething traveler:
1. New York
Am I crazy, or did years of braving public transport in Manila make me feel so at home in New York City? It was overwhelming, but I just switched to EDSA mode and did just fine.
2. Bangkok
This city makes an appearance in Fairy Tale Fail. What I didn't mention in the book: the orange juice they sell on the street? It's got salt. Salt! You have been warned.
3. Palawan
Totally lives up to its reputation as, well, paradise. Have been there twice, and always feel that there's never enough time to see and do everything.
Another milestone? Finding someone to travel with, even though you've gotten used to going solo.
Tuesday, November 8, 2011
Fairy Tale Fail and Love Your Frenemies - tiny paperback versions available now
The tiny versions are P300 per copy. (Add P50 for shipping within Metro Manila.) Ebook version is free if you buy it. If you already have the ebook, you can opt to have me send your free ebook copy to a friend. :)
For now, you can order by emailing (minavesguerra@gmail.com), tweeting @minavesguerra, leaving a comment on the Facebook page (facebook.com/minavesguerra) or this post, or hollering at me on the street, if you happen to see me.
Thank you!
Saturday, October 22, 2011
Friday, September 30, 2011
Reviews: Fairy Tale Fail

Tuesday, September 13, 2011
Paperback shipping delays - and my apologies
1. HUG. Thank you.
2. This is the story: I ordered a big batch, I did. In June. But this time, I sent it to family in the United States, hoping for it to be sent here along with a box of other things on its way here. It is not here yet. (Sorry!)
3. Update: I ordered a new, smaller batch of Fairy Tale Fail and Love Your Frenemies this week. It will be shipped directly to the Philippines. It will now be a race between the big box and the little box, but I hope this means that within a month you will get your copies.
So that's the story. I feel like I owe everyone hot fudge sundaes...
Saturday, April 30, 2011
Fairy Tale Fail paperback giveaway - And the winner is...
Thank you to everyone who participated, and to all those who write and share about having discovered Fairy Tale Fail.
===
This is how it happened:
Entries -
1 Christine Frencillo http://sheermoments.tumblr.com/post/4647346255
2 Celester Mejia http://frompageone.wordpress.com/2011/01/25/fairy-tale-fail-by-mina-v-esguerra/
3 Celester Mejia http://frompageone.wordpress.com/2011/01/26/my-imaginary-ex-by-mina-v-esguerra/
4 Celester Mejia http://frompageone.wordpress.com/2011/01/26/no-strings-attached-by-mina-v-esguerra/
5 Elaine Yeung http://resplendentrainbows.blogspot.com/2011/02/no-strings-attached-book-review.html
6 Raphael Mones http://twitter.com/crisseds/status/55789822647877633
7 Raphael Mones http://twitter.com/crisseds/status/55436211824771072
8 Chachic's Book Nook http://chachic.wordpress.com/2010/11/03/fairy-tale-fail-by-mina-v-esguerra
9 Chachic's Book Nook http://chachic.wordpress.com/2010/11/05/my-imaginary-ex-by-mina-v-esguerra/
10 Chachic's Book Nook http://chachic.wordpress.com/2011/02/23/love-your-frenemies-by-mina-v-esguerra/
11 Chachic's Book Nook http://chachic.wordpress.com/2010/12/12/no-strings-attached-by-mina-v-esguerra/
12 Chachic's Book Nook http://chachic.wordpress.com/2011/02/25/interview-with-mina-v-esguerra-and-giveaway
13 Chachic's Book Nook http://chachic.wordpress.com/2011/03/13/march-12-fbb-meet-up
14 Lily Mae Dlr Sandoval http://www.facebook.com/profile.php?id=668137558
15 Lily Mae Dlr Sandoval http://lowpricedbooks.multiply.com/journal/item/56/Fairy_Tale_Fail_paperback_giveaway_thats_not_in_local_bookstores
16 Celester Mejia http://frompageone.wordpress.com/2011/01/27/interview-mina-v-esguerra/
17 Chachic's Book Nook http://chachic.wordpress.com/2011/02/14/favorite-literary-couples-ii/
18 Marie Mones http://freefalling.us/themonestery/2011/04/14/myimaginaryex/
19 Mariz Galang My review for 'No Strings Attached' Under the name Riz =) http://minavesguerra.blogspot.com/2010/12/no-strings-attached.html
20 Mariz Galang Another review, but under the name 'Lore' for my real name 'Lorenza' :)) http://minavesguerra.blogspot.com/2011/02/love-your-frenemies.html
21 Lily Mae Dlr Sandoval http://lmrs22.multiply.com/journal/item/3/GIVEAWAYFairy_Tale_Fail_paperback_
22 Lily Mae Dlr Sandoval http://www.facebook.com/pages/R-A-Rainiers-Books-Sanctuary/141950715874257
23 Christine Frencillo http://twitter.com/#!/mstine15/status/59062723048251392
24 Lily Mae Dlr Sandoval http://en.netlog.com/lmrs_22/blog/blogid=4114647#blog
25 Lily Mae Dlr Sandoval http://lmrs-22.blog.friendster.com/2011/04/fairy-tale-fail-paperback-giveaway/
26 Tricia Gervacio http://www.facebook.com/tricia.gervacio/posts/126449250763607
And this is what random.org selected...

Monday, April 18, 2011
Fairy Tale Fail: Some facts and figures

Thank you, friends and readers, for making this such an excellent year. There's a lot still to be done to promote awareness about the book locally, but I'll find time to do that eventually.
Sunday, April 17, 2011
Giveaway: Fairy Tale Fail paperback (Philippine residents only)
To celebrate, I'm giving away one Fairy Tale Fail paperback to a Philippine resident. Details here on Facebook. You've got until April 23 to participate!
Thank you for supporting Fairy Tale Fail this year! And I hope in the years to come. :)
Thursday, April 7, 2011
Where to find the books





I've encountered this question enough times that I think it deserves its own post: Where can I find [your book]? This might sound strange, but by now I have four novellas out, and you likely won't be able to see all four side by side in the same bookstore. I appreciate so much the messages from people who've maybe read one and want to know where the others can be found, so here's a cheat sheet.
The "traditionally published":
My Imaginary Ex is published under Summit Books. It's in paperback for P150, and in theory can be found in bookstores like National, Powerbooks, Booksale, etc. But this first came out in 2009 and by now is a bit hard to find. But at least it's listed now on National Bookstore's site, so in case you can't find it on your regular mall trip there's another option for you. Buy the ebook for the PC, iPad, and Mac via Zinio.
No Strings Attached was also published by Summit Books, and is also in paperback for P150. This is fairly new, published late 2010, and usually the bookstores have it on stock. Check out National, Powerbooks, Booksale, Fully Booked and your nearest mall magazine stand. You can also order it online via the National Bookstore site, and possibly have it shipped outside the Philippines. Buy the ebook for the PC, iPad, and Mac via Zinio. And now there's a Kindle edition!
The "indies":
Fairy Tale Fail is self-published, and you will not be seeing this in local bookstores but if you've got a credit card (and you don't mind reading ebooks) then this will be easier to find. It's on Amazon ($0.99 US, $2.99 Asia-Pacific), and can be read not just on Kindles but on PCs, Macs, iPhones, iPods, iPads, Blackberry phones and Android phones. So go ahead and read it with your gadget of choice! If you have Paypal then it's easier (and cheaper) to get it from Smashwords. If you have a Nook, you can also get it from Barnes & Noble and Goodreads. If you prefer the Apple iBookstore, it's there too. Get it on Flipreads if you're in the Philippines and prefer paying through non-credit card means.
If you MUST have the paperback, yes it's available on Amazon ($7.99). But if you're in Metro Manila or the Philippines, you can also order one from me (if there's stock) for P350, just visit my Multiply store.
Love Your Frenemies is also self-published, and you can get the paperback from Amazon ($7.99). Or me, for P350 plus shipping. Get the ebook from Amazon ($0.99 US, $2.99 Asia-Pacific), Smashwords ($0.99), Barnes & Noble, Goodreads, the Apple iBookstore and Flipreads. In the Philippines? Get the paperback from my Multiply store.
Interim Goddess of Love is available on Amazon ($0.99 US, $2.99 Asia-Pacific). Buy the tiny paperback from Multiply (P300).
Tuesday, March 1, 2011
February Report Card

I should learn to make cuter charts!
This is the report card for my ebook sales over the past year, now taking into account sales from Smashwords, Sony, and Apple. (Yes, I now have a sale from Apple!) I also changed the way I track this so I can compare Fairy Tale Fail and Love Your Frenemies over time. As it turns out, Love Your Frenemies did great in Week 1 -- much better than Fairy Tale Fail's Month 1.
But in FTF's Month 1 I was just figuring this out, so of course LYF has an advantage.
Looking at this makes me want to write more.
Sunday, February 27, 2011
Highlights from LYF's first week
It was reviewed by Tina (One More Page), Lee (From Page One), Chachic's Book Nook, and dementedchris via Smashwords. It's now on Goodreads and Shelfari.
Not bad for a "launch" with a marketing budget of zero. :) I also got a few requests for a paperback version of Love Your Frenemies -- the answer is yes, there will be, but not soon. May take months, because the paperback process includes shipping proofs from the US to Manila and that takes weeks.
Other fun things:
If you haven't read Fairy Tale Fail yet -- Chachic's Book Nook is hosting a giveaway of it. It's an international giveaway and runs until March 11.
Thanks to Charmie, Joyce, Irene, Vhienfaye, Raissa, Ula and Georgette for visiting the Facebook page this month!