Ebook retailer sales in 2012 so far

 

When I first started tracking my ebook sales, Amazon accounted for 97% of my sales. Now, not so much. The other players (Barnes and Noble especially) are really kicking it this year.

Lessons learned/reinforced:
Be everywhere.
A small slice of the pie should not discourage me -- it just means there's room to grow.
Focus more on readers who love to read, and less on people who have the device to read the ebook but don't really read on them. (Because they may contribute a sale, but if they don't read the book then my original goal -- that of being read -- isn't met.)

A heartfelt thank you to everyone who bought, read, shared, recommended my books. Thank you thank you thank you.

Props to Barnes and Noble and Nook owners

I don't mention Barnes and Noble all that much, when I talk about publishing my ebooks. Even though some of my books have been on their Nook store for over a year, the sales weren't significant enough (less than 5% of total) for me to sing their praises.

2012 has been a different story so far. Without any special marketing targeted to Nook owners, my books have been doing very well on Barnes and Noble this year. On some weeks, even better than Amazon. A mere two months ago, I had all but written off my B&N presence -- I live in the Philippines, and we can't even buy books from the B&N site. Who else would buy a contemporary romance novel written by a Filipino there? 

I don't know the answer to that yet, but they are buying.

This just shows me, again, that I was wrong, but I am glad to be wrong in this case. Ebook publishing is still the Wild West in many ways. 

What I should do is give props to B&N and the other retailers. It cost me nothing to place my books on Barnes and Noble, Smashwords, Kobo, iBooks, Sony, Goodreads, Flipreads... Even just one sale is a good thing. That means someone took a chance on me and my books, and that was the original goal, really. For people to read the books. 

So thank you, and here, have some hugs!

Love, 
Indie Author from the Philippines