What an author has to do

Source: imgfave.com via Kathy on Pinterest

Universe, I'm telling you now, I want to do this full-time. This meaning writing, publishing, and marketing my own books. It's not at a level where it replaces income from my day job, but I want it to. Soon. Because if this were my day job, then my nights and weekends would be proper slacking off time.

One of the ways to make this happen is to do my own marketing, make sure people know I'm a writer and find out how to buy my books. What has worked for me:

1. Mailing list - It's opt-in, so I know that these people who sign up actually WANT to hear news from me. So I give them first dibs on everything, from cover reveals to freebies to discounts.
2. Author blog - It looks like this site is where I dump my thoughts on anything and everything, but it's also where people find out about me, see interviews I've done, and get links to buy my books. I also try to post stuff here about the books so people can get a feel of my writing style and themes, in case they're still deciding whether to buy or not.
3. Twitter - This is where I interact with the most number of readers and other writers.
4. Instagram - I haven't actually done any marketing on Instagram, but I noticed that readers were taking pictures of my books and sharing it to their followers. I'm now on it to thank them for the love. :)
5. People - I've discovered that one happy reader can be responsible for more new readers and sales than a fancy ad. I try to get to know who these people are and thank them as best I can. I've given cupcakes, free books, shirts... whatever I can get my hands on.

The way I see it, it's all about access and recommendations. Once someone's curious and wants to try my books, I'll do what I can so she gets the book in the format she prefers, and thank her for telling her friends about it.

It sounds like work. Shouldn't this be my actual work? Universe, you hear me?

My awesome day at Philippine Normal University

This week I was invited to speak about literature for teenagers to an audience of future English and Lit teachers at the Philippine Normal University, and I realized something.

Every author should get to spend time with future English and Lit teachers.

Haven't tried it? You should. It's awesome. Imagine being in the company of people who don't just read, but love it enough to embark on a career that will have them share this love to kids, fully aware that it's probably going to be thankless and financially unsatisfying.

Anyway, so this is apparently what happens when you hang out with future Lit teachers:
- The 9 copies of your books that you bring along are sold out in minutes. (Am used to bringing books along just for participants to leaf through, seriously. Didn't think teenagers would actually pay for them.)
- Someone says "...where I found a Nick Joaquin book for 1 peso" and people are like "whoa!"
- The introduction to you is so well-researched that you don't have to talk about yourself.
- You mention the books you grew up reading and people nod and say "yeah!"
- You show a slide of the top ten books from last year and they know and have read probably eight out of ten.
- You say "the first chapter's title would have been Absentation" and they nod.
- You retrieve that smile you last used for the gazillion pictures taken on your wedding day.
- You reschedule a lunch meeting so you can hang out with them some more.
- They have to tell people to stop lining up for book signing and photos already because lunch is coming up.

So of course I had a great time. Even though I kept telling them, I don't think they realize how fun this was for me. Seriously, every author should try it!

The bouquet from the students that I had to bring with me to the mall, and my next meeting. Ha!

First speaker was children's book author Rhandee Garlitos.

Yes you're writing a Contemporary Romance novella this year

I will not be writing a straight-up contemporary romance this year, but maybe you are.

Wait, what? Well, I'm trying a different genre (still with some romance and hot guys, but not just) so I think I should focus the thoughts on that. But I don't want to leave the genre entirely, so I floated this up to the Twitterverse this morning.

Might start a free monthly contemporary romance writing class. Contact me if you're in Manila or PHL and want in!
— Mina V. Esguerra (@minavesguerra) January 16, 2013

It's now 11 AM and I have about 20 takers, so we're officially on. :) How exciting! Read on and see if this is what you'd like to do.

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Free Mostly-Online Course: Yes I'm Writing a Contemporary Romance Novella
1. The goal is to FINISH writing a contemporary romance novella of about 30,000 words
2. The course is free, with monthly assignments and meetups, but everything else will be online
3. Open to Philippine residents (those far from Manila can participate online and skip the meetups)
4. Online component will be via a closed Facebook Group called "Yes I'm Writing a Contemporary Romance Novella"

Contemporary romance = Set in current time or recent past, main plot is romance, "happily ever after" is encouraged but not necessary.
Novella = Less than 50,000 words

I will be sharing a formula for writing contemporary romances, and each assignment will be based on sticking to this formula. My goal is to help you FINISH writing one, and I think the best way is to introduce you to the formula, the elements that my editors look for, and what readers usually comment on. Even if you learn eventually that the formula is "not your thing," ideally you can use this as a starting point.

Some anticipated questions (with answers):

Can I go into the course with a story already written?
Yes, but it may have to be revised to follow the formula.

Does the work have to be in English?
No, but I'm fluent only in English and Filipino. (So I can't help you if it's in French.)

Can I join the group but not submit assignments?
For now let's say I'll prioritize the people who want to finish a book. But let's see how it goes.

Is it too late to sign up?
Sign up and join at any point, as long as you can catch up!

I want to try this! How do I try this?
Add me as a friend on Facebook (search minavesguerra@gmail.com or Mina V. Esguerra) and I'll add you to the group. Assignments, meetup skeds, and other details will be posted there.

Let's do this!

What traditional publishing does best

It's funny that I even thought of this post, because I'm sure everyone is like "Well duh, traditional publishing is tops!" But I've had such a wonderful experience with going the indie route with my books (see more of my publishing adventures here) that I may be giving the impression that I don't like traditional publishing all that much.

Guess what: I do!

When I say traditional publisher I mean the companies that accept manuscripts, publish books, and handle its distribution and marketing. I got my first break via a traditional publisher -- Summit Books -- and that gave me the confidence to keep writing, which eventually led me to decide to independently publish.

I recently gave my traditional publisher Philippine print distribution rights for my self-published stuff, and these are the advantages to that:

1. Access to a new pool of professional editors and designers


I work with professional editors and freelance designers when I self-publish, usually my friends and people I know, but it helps to have the book be read, worked on, and designed by people who move in totally different circles. The stories of Fairy Tale Fail and Love Your Frenemies didn't change much, if at all, but I did enjoy their different takes on the covers and the back cover blurbs.

2. Bookstore presence and visibility


"I can't find [insert self-publish book here] in the bookstores." I get this a lot. The huge gap in my own indie publishing operation is that I don't work with local bookstores to place my books there. I just see it as a lot of work, and I haven't found a way to do it quickly and simply just yet.

And this is where traditional publishing absolutely works for me, because they make sure that their books are present in as many bookstores as possible. We can discuss Philippine readership and whether books should be marketed more and whose responsibility is that, but this I know -- I get more readers in the Philippines when I have a book on the shelf of a bookstore.

3. Advertising in traditional media


This was an ad in the December/January issue of Candy magazine, which I would have never been able to manage on my own. I have to say, Summit really has a handle on the market for my books, so I appreciate it whenever they do something extra to reach out to readers.

As it is now, I actually decide on traditional vs indie one book at a time. And sometimes, I don't have to decide at all, because even books that I've "made indie" were picked up by a traditional publisher. I feel absolutely blessed/lucky/fortunate to be in this position, but I think that the indie mindset has also helped -- knowing that I have to work on a book as if I were publishing it has maybe made it easier for a traditional publisher to find something to like about it.

What does that mean, by the way, to write a book as if you're publishing it? I think that deserves its own post.

This writer's 2012 by the numbers

2 new books published
1 book re-released for Philippine market
1 manuscript finished
4 indie publishing workshops organized
3 tv appearances
6 speaking engagements 
3500+ indie books sold/given away

I don't have figures from Summit yet, but That Kind of Guy made it to National Bookstore's bestseller list (#9) so I'll just imagine happy numbers for now.

Thank you, readers! And thanks too, writers and artists I've met, going on your own exciting journeys. 

The plan for next year? To keep writing. :) 

P.S. Interim Goddess of Love is having a good year too! It's been mentioned on the following yearend lists!
GMA News' 12 Recommended Reads from 2012
One More Page's 12 Best Books of 2012
The Blair Book Project's Best in Books 2012

The Next Big Thing

Paolo Chikiamco tagged me, so I'm up next in this Next Big Thing writer blog meme. Writers get to talk about their upcoming books by answering the questions. I've been tagged! I am it.

1) What is the working title of your next book?
Queen of the Clueless (Interim Goddess of Love #2). But it's not just a working title anymore, it's the title by now.

2) Where did the idea come from for the book?
I wanted to write something that incorporated mythology, but keep it within my comfort zone of contemporary romance. So this happened.

This book is the second volume of a three-book series I launched early this year, called Interim Goddess of Love. It's set in a college just outside Manila where some Philippine gods and goddesses happen to be studying. I wanted to write QotC as soon as two specific scenes came to my mind -- which were neither appropriate for the first book (where the premise and characters are introduced) or the last (when the protagonist makes that brave final choice). It might have come to me during a cab ride, or while standing in line for something.

3) What genre does your book fall under?
Young Adult/Older YA/New Adult Fantasy Romance, I think. That exists, right?

4) What actors would you choose to play the part of your characters in a movie rendition?
Sorry, I'm wussing out of this question. I have pegs and inspirations for the roles, but some of them are odd and I suspect are attractive only to me. I wouldn't want to ruin anyone else's experience of the book by superimposing that image. By all means, insert the hottest actors today in any role! (Update: Someone just did -- yay, Viel!)

5) What is the one-sentence synopsis of your book?
College sophomore Hannah, temporarily the Goddess of Love, tries to help out with her best friend's troubled relationship, and ends up discovering more about her new power.

6) Will your book be self-published or represented by an agency?
Self-published first. My traditional publisher (Summit Books) has offered to do a Philippine print run of my self-published titles though, so if this book gets the same treatment, I wouldn't mind at all.

7) How long did it take you to write the first draft of the manuscript?
Ten months. It's not significantly longer or more difficult to write than other novels that I've finished in a shorter timespan, but I just didn't have enough time this year to do it. Arg.

8) What other books would you compare this story to within your genre?
Mostly Sweet Dreams, and maybe a hint of Beautiful Creatures and The Vampire Diaries. (But in writing it I was guided so much by TV's The Good Wife, which most people may find odd.)

9) Who or what inspired you to write this book?
I taught a communication course in a college for a year. One day I gave a writing assignment, and told a friend about how two students interacted in a meet-cute way in that class, and she said "YA novel premise!"

10) What else about the book might pique the reader's interest?
It's romance, but with Philippine myths! Which is a fit because many Philippine myths are romances!

I'm tagging:
Ines Bautista-Yao
Chinggay Labrador
Marla Miniano
Katrina Ramos-Atienza
Gypsy Esguerra

How to get a discounted or free ebook

My ebooks cost $2.99/P125 each, but if you want to get a dollar off the regular price, you just need to visit:

Chachic's Book Nook
One More Page
Ficsation

Those are book blogs maintained by Chachic, Tina and Chris, and based on the data I've managed to get, are responsible for a good chunk of traffic this blog receives. The discount coupons on their sites are valid for a year, so feel free to share them to all your ebook-buying, romance-reading friends -- and check out their review archive too. (I personally decide what to read next based on books they've covered!)

If you want more than a discount, like maybe free, you can also go to Wattpad, where I've uploaded the prologue and first 9 chapters of Interim Goddess of Love. The sequel's going to be out soon, so now is a good time to catch up!